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The Ultimate Guide
to a Thriving Photography Business
Elevate Your Income and Your Lifestyle
-Colton Simmons
When I started in photography, all I wanted was to create images that felt alive — to capture the beauty, emotion, and story in every frame. Learning the art of lighting, composition, and authentic connection was everything to me. But there was something I didn’t know back then: creating beautiful images and building a sustainable career aren’t always the same thing.
What if I told you it’s possible to do both?
This course is close to my heart because it’s built on the exact steps that not only transformed my work but turned my passion into a thriving career. And I’ve seen it do the same for so many other photographers. Now, I’m here to help you make that same transformation. With a proven plan and someone to guide you, you can have the career you’ve dreamed about. I’d be honored to be that guide for you.
Get Set to
Build the Photography Business You’ve Been Dreaming Of
I want to take photography from a passion to a full-time business—but where do I even begin? The overwhelm of all the moving pieces keeps holding you back.
04
Does this sound like the conversation you’ve been having with yourself?
My schedule is already packed. You don’t have time to waste guessing what works and need a proven system to get results without burning yourself out.
03
How do I stand out in a saturated market? You’re passionate about your craft, but figuring out how to differentiate your photography and attract clients who value your work feels like an uphill battle.
02
How do I attract clients who actually want to book me? You’re ready to start charging what you’re worth (or start charging at all) and finally make your dream of earning real income from photography a reality.
01
I know exactly how you feel.
I used to be a product photographer, stuck in a studio I dreaded walking into every day. I’d count down the hours until I could escape the monotony and focus on the thing I truly loved—wedding photography. On weekends, I poured my heart into my "side hustle," dreaming of the day it could become my full-time reality.
But let me tell you, the journey wasn’t easy. I made a lot of mistakes. I spent years figuring it all out on my own—missing opportunities, undercharging, and wasting time on things that didn’t move the needle. Looking back, I realized I could have gone full-time so much faster if I’d had someone to guide me, someone to help me avoid the missteps that slowed me down.
Eventually, I stopped treating my business like a hobby and started building it like the career I wanted it to be. With a clear plan, the right tools, and a mindset shift, I created a sustainable, six-figure photography business that transformed my life.
Now, I’m on a mission to help photographers like you avoid the struggles I went through. That’s why I created Pathway to Full-Time Photography—to give you the step-by-step guidance I wish I’d had when I was starting out. Whether you're just dreaming of going full-time or ready to take that leap, this program is here to help you build the photography business—and life—you’re proud of.
Are you ready to make it happen? Let’s do this together.
Let me be real with you...
Let me be real with you...
introducing
The ultimate guide to
turning passion into profit.
The Pathway to Full-Time Photography is your step-by-step guide to building a thriving photography business that brings in real income, transforms your lifestyle, and lets you do what you love every day. If you’re ready to commit, this program delivers results.
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Trenten Leite Photography
Colton has been an incredible blessing in my photography journey. When I started in the wedding photography industry in 2021, I had little knowledge of the craft or the strategies needed to succeed. Colton changed everything, teaching me the essentials to help my business take off and thrive. His dedication to his students is unmatched—he puts his all into ensuring we feel confident and comfortable in running our businesses, and that support has made all the difference.
Erickson Manano Photography
Colton’s mentorship was truly transformative. He took the time to understand my goals, guiding me with patience and genuine encouragement while teaching me both the technical side of photography and how to streamline the backend of my business. Before this program, I doubted whether I could ever shoot a wedding, let alone run a successful photography business. But with Colton’s guidance, I gained the confidence to master my craft, curate seamless wedding day timelines, and implement tools and processes that made my business more efficient. I launched my business with a solid foundation and a renewed belief in what I’m capable of—something I never imagined possible.
01
Plotting Your Path
02
Discovring Your Voice
Learn how to create a strong brand, design an effective website, and leverage social media to grow your wedding photography business and book more weddings in this informative module.
03
Attracting Your Ideal Client
Attract dream clients with this module. Learn to create a portfolio that showcases your unique style, plan & execute stunning styled shoots, build vendor relationships & gain hands-on experience.
04
The Price of Success
Maximize profitability with this module. Learn to calculate your cost of doing business, understand buyer psychology, structure pricing & strategize when to raise your prices.
05
Perfecting The Journey
Learn how to communicate effectively, master the full wedding workflow and get 5 star reviews rolling in. Elevate your client experience to the next level.
Unlock your professional potential with this career-defining module. Learn to shift your mindset, master time-blocking techniques, and set actionable goals for career success!
06
Activating Autopilot
Streamline your workflow and automate your success with this module. Learn how to use AI to automate, automate client communicating, and master extensive social media planning.
HOW IT WORKS
Pathway To Full-time Photography
Below is an outline of everything we will go over and you will learn in the 6-week course
What are you waiting For? Sign up Today!
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by the numbers
AT A GLANCE
25
THE NUMBER OF
WEDDINGS WE SHOOT PER YEAR
15k
THE NUMBER OF
MILES WE DROVE LAST YEAR
95%
THE NUMBER OF
OUR COUPLES WHO DO FIRST LOOKS
24
THE NUMBER OF
GROOMS THAT CRied. HARD.
9
THE NUMBER OF
COUNTRIES we've traveled to
25
THE NUMBER OF
ALBUMS we deliver annually
What's Included?
- 6-Week Course
- 50+ Lessons with over 20 Hours of Content
- Proven Methods and Techniques
- 6-Months Online Community Group
- 6-Months Voxer Office Hours
- 6-Months Group Coaching Calls
Access over 20 hours of business education videos
Get exclusive blogging prompts that boost SEO
Develop your authentic brand voice
Watch real client calls and learn my sales techniques
My Coaching Program
IS FOR THOSE WHO
Want to have a business they are proud of and clients that are so excited to work with you!
Want to do what they love for a living without splitting their time between building someone else's dream and theirs.
Want the time back to spend doing things they love, with the people they love.
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What Students Say
Big dreams. Bigger results.
Jake Fosmire Photography
Before joining Pathway to Full-Time Photography, I was passionate but lacked the business skills to make it a career.
The program completely transformed how I approached my business, helping me implement solid systems for pricing, marketing, and client engagement. Within months, I tripled my income per wedding and gained the confidence to pursue photography full-time. The mentorship and real-world advice from someone actively working in the industry were invaluable, cutting years off my learning curve. This course was exactly what I needed to build a thriving photography business and finally achieve my goals.
Jaden Nadya Photography
I joined the Pathway to Full-Time Photography program before I even had a business—just a big dream and no idea how to make it happen.
Colton took the time to get to know me, guiding me with patience and encouragement while helping me push past my self-doubt. The program didn’t just teach me how to streamline the backend of my business; it gave me the confidence to start in the first place. With Colton’s mentorship, the support of an amazing group, and the admin knowledge I gained, I launched my business and exceeded six figures in my first full year. I never imagined I’d hit that milestone so quickly, but the solid foundation I built through this program made it possible!
Kayla Paiva Photography
Colton’s mentoring program helped me tremendously.
It filled in all the gaps I didn’t realize I was missing, giving me the tools to not only run a smoother business but also to grow into a truly successful one. His advice and program gave me the confidence and structure I needed to thrive, both during and after the program. From wedding day prep to editing and even client calls, I’ve grown so much and feel more confident than ever. I can honestly say I’ve never been prouder of my business than I am now, thanks to this program!
and more!
PUBLISHED IN
I get it. There are a lot of people teaching photographers how to grow their businesses, and it’s tough to know who truly delivers results. Many educators step away from the industry altogether to focus solely on teaching, losing touch with the real-time changes photographers face today. That’s not me—and it never will be.
I’ve been a professional wedding photographer for over a decade, capturing weddings all over the world and blending film and digital to create timeless, iconic images. I’m still in the trenches, actively booking weddings and refining my craft, so I understand exactly what it takes to thrive in today’s industry.
Over the years, I’ve helped dozens of photographers transform their passion into thriving, full-time careers. My students have gone on to book their dream clients, grow their confidence, and create businesses that not only support their families but also allow them to live the lives they’ve always wanted.
When you work with me, you’re learning from someone who’s actively doing the work, not just teaching from the sidelines. I’ve lived it, I’m still living it, and I’m committed to helping you succeed in the ever-changing world of wedding photography. Let’s make it happen together.
Why Learn From Me?
Seriously, take a moment to think about it. How many dream clients have slipped away because you weren’t confident in your process? How many inquiries landed on your website but never converted because your messaging didn’t resonate? How much time and energy have you lost trying to piece together a strategy that actually works?
And let’s talk about the big one: how much income are you leaving on the table because you’re not leveraging social media effectively or going into client calls with a plan that closes the deal?
Indecision has a cost. So does inefficiency. Without a proven, step-by-step system for building and growing your business, it’s not just frustrating—it’s expensive.
Here’s the reality: the photographers I work with see real results. According to a recent survey, my students, on average, double or triple their bookings and income within a year of completing my program.
What is Waiting Costing you?
Honestly
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